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"My coneria" is a branding project to launch the latest product of a chain of ice cream parlors located all over the Italian territory. The primary focus of this project is therefore to inform the selected audience of 'my coneria' launch, availability and peculiarities, with an eye on sustainability.

The product consists of an ample and complete selection of high-quality preparations for a perfect home-made organic ice cream. 'My coneria' box is thus meant to be sold in stores and online via delivery apps, and the design does not only involve the packaging but also the use of innovative materials, such as the choice of a compostable and fully recyclable paper.

PROJECT

Product logo & identity | Store identity | Packaging study

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Storytelling

Story)
tell
ing

This project is a study of different shades of colors conceived to convey stories and emotions with a personal and poetic cut.

The required tables are meant to contain as minimum text as possible, relying primarily on color and images to communicate strongly and effectively. The A4 format graphics are created according to different communication logics but with a common connotation: color brightness, the gradations, and the striking contrasts of the different shades: slate, dusty pink, beige, bronze and teal green. 

This project pays homage to fashion photography and magazines that greatly inspired me throughout my studies.

MUSEUM is a rebranding project consisting of the redesign of the logo,

 website, and merchandising of the Egyptian museum of Turin.

The final executive is the result of an in-depth

historical research with the purpose

of engaging a younger target,

possibly attracted

by the new

style

 

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Moonology is a group project carried out at the graphics department and requiring individual participants to create some graphics for each specific month of the year.

My graphics are inspired by the month of April and depict a weeping moon to represent the influence of the Moon on Water. As the Earth rotates, its closest side to the Moon is subject to a strong gravitational force, rising water masses in the so-called "high tide" phenomena.

The contrast between colors reflects the same juxtaposition we can observe in the night sky  between the deepness of space and the pale luminescence of the satellite.

Moonology

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